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How to use TikTok For lawyers?
TikTok is a social media application that allows you to post short videos of yourself. It has been around since 2016 and became popular in 2018. TikTok is used by people from all walks of life, but does it have any use for law firms? In this blog post we’ll look at 5 Advantages of using tik tok for lawyers and explore whether or not tiktok would be suitable for law firms
Is my target audience on tiktok?
Is tik tok suitable for law firms? You’re probably asking yourself this question. If you’re not sure if your target audience is on tiktok, ask yourself these questions:
What type of people use the platform I’m looking at?
Do my customers and potential customers use this social networking application?
What age group does the platform target?
If you think your customers and potential customers are on tiktok, then it’s worth a try. In the case of other platforms such as LinkedIn or Twitter, law firms should be careful when using them because they can easily backfire if not used correctly. However, with TikTok there is less risk because the app is targeted at younger people. The benefits of TikTok for law firms are manifold: You just need to implement a proper strategy for your brand to succeed on this app.
As one of the newest social media platforms, TikTok’s user base is growing rapidly and is quickly becoming a great opportunity for law firms to reach new and larger audiences.
While the audience on TikTok is huge, you should consider whether the people you are specifically trying to target will use it. That said, if your target audience is not currently using TikTok, you should also consider whether they will in the near future.
5 ADVANTAGES OF USING TIK TOK FOR LAWYERS
If you are interested in using this social networking platform, here are 5 benefits of using tiktok for lawyers and law firms.
1- Fast and entertaining editing application.
You can make your videos more interesting and entertaining by adding music or sound effects. The application is very entertaining and interactive, there we can create videos quickly with effects and sounds that will give a distinctive touch to your firm. TikTok allows you to create videos that engage with your users quickly, plus, there are many different filters that you can use to make your videos more interesting.
2- Quick contact
You can receive messages from other people on the platform, which could be useful for law firms looking for clients. This platform allows you to quickly connect with the audience, you can create content in which users interact with the brand and thus, you can encourage engagement with it.
3- Create a community quickly
Tiktok allows users to create an online community among themselves by inviting their friends and following the accounts they find interesting. The application has more than 2 billion active users and is used in more than 130 different countries. This allows you to create a community quickly and connect with audiences in other countries if that is what you are looking for.
4- Promote legal services at no cost.
Tiktok for lawyers is an excellent way to promote yourself as a professional, especially if you are new in your field or just starting out. The platform has a paid ads section, where you can promote your legal services, however, we believe that the best strategy is to create a content plan that engages with your target audience and you can promote yourself organically.
5- Users prefer videos
Studies and research reveal that more than 75% of people who interact in different social networks, would like to see more videos of brands, in this case educational or interactive videos of lawyers or law firms. It is clear that this is a trend that is not going to disappear, TikTok for lawyers, is a great opportunity for any law firm, to expand their video content and in many occasions get clients who are interested in hiring your services. If you are not already using video, this platform gives you a very affordable way to incorporate video into your existing marketing strategy.
How you can include TikTok in your current marketing strategy
TikTok for lawyers is a great way to promote your law firm on this application, especially if you are just starting out. However, it’s important not to rely too heavily on tiktok for marketing, as it should be part of a set of strategies that leverage your law firm. Here are some ways you can use TikTok in conjunction with other platforms:
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You can try putting a link to your tiktok account in the footer of your website.
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If you need some inspiration for videos, you can look at other people’s content on TikTok and use that as an example.
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Some law firms may find that creating their own hashtags helps them stand out from the crowd when using tiktok.
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You can place a link to your tiktok account in the bio of your website or social media profiles.
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If you have a blog post that is going viral, it may be worth sharing it on TikTok as well so that more people see it and share it with their friends.
There is a wealth of information available on tiktok and it’s not something law firms should ignore. The five advantages listed above show how this platform can help you market yourself as a professional.
