Law Firm SEO: SEO Services for Lawyers in California

Reaching the top positions in the search engines is the basic objective of those companies that invest in Digital Marketing, after all, who would not like to have many more visits on their website? We make it possible with our SEO service for lawyers in california.

Through the use of SEO (Search Engine Optimization) techniques, we can achieve that much desired goal of placing your website in the first major search results, thus connecting you with those who are looking for the services that your law firm offers. It is fundamental! However, positioning a website correctly is not as easy as it seems, it is a dynamic activity that requires a lot of dedication. At Mireles Law Marketing we will tell you the most relevant aspects about SEO, taking into account the legal perspective that concerns you.

What is the SEO service for lawyers?

As mentioned above, SEO stands for Search Engine Optimization, which means “Search Engine 8Optimization”, this refers to a set of optimization techniques, disciplines and skills that are implemented on the pages of a website or blog in order to improve its positioning in search engines. Basically, it is the process of optimizing the visibility of a website in the organic results of different search engines, such as Google, Bing, Yahoo, among others.

In itself, SEO is a fundamental marketing strategy that makes your company obtain relevance, visibility in the digital world and, therefore, many more customers, leads and revenue for your legal business.
But how does it achieve all this? Well, it does it by optimizing sites and blogs through the use of techniques to improve the SEO of your legal website and positioning your company in the first results of Google and other search engines, which, in effect, increases exponentially all your business.

You could mention thousands of factors on which a search engine is based to position one page or another, but you could say that there are two basic and important factors: authority and relevance.
On the one hand, it can be said that authority is the popularity that a given web page possesses. The more popular a website is, the more valuable the information it contains. This factor is the one that is most considered by search engines to organize their results. On the other hand, it can be said that relevance is the relationship that a website has with reference to a given search. The search engine relies on hundreds of on-site factors to determine this.

It is important to mention that, although SEO is a set of techniques that complement each other, it can be divided into two important groups:

SEO On Page

Which emphasizes relevance. It focuses on the web page being optimized so that the different search engines understand the content of the same. Within this category can include keyword optimization, load time, user experience, code optimization and URL formatting.

SEO Off Page

Focuses on the external aspects of the page being worked on, for example, the number and quality of links, presence on social networks, mentions in local media, brand authority and performance in search results.

How can our SEO service for lawyers help you?

Having a presence on the Internet represents a great advantage for any company or individual business, among which we can mention the possibility of reaching more potential customers, increasing sales and saving on promotion. But, how to achieve that your small or medium company takes advantage of these benefits? That is where our legal SEO services come in.

When you employ a specialized SEO strategy for lawyers, your business benefits from more organic visits, it improves branding and enhances business credibility. In addition, it favors conversions. It is logical that, in principle, not all visits will be converted into sales, however, increase the chances of getting customers.

Although, at this point you already know some advantages of SEO for lawyers, we will delve into some benefits and how they help whatever your business is to have greater recognition:

Increases visibility and brand awareness

Keywords are something of utmost importance in legal SEO, as they help to position your business in the niche you are targeting if they are selected correctly. In other words, they help to give considerable visibility to your website, so they should be related to your business, to the products and services you offer.

It increases the credibility of your business

If your website appears on the first page of the search engine, it means that the search engine thinks that your site is important and has relevant information regarding the search made by the user, this fact represents a sign of trust. So, whoever sees your site in the top ten will assume that you are a reliable source.

It is a cost-effective strategy

SEO techniques are not free, they require some investment. However, the results obtained are impressive compared to other traditional marketing strategies. From the third month, we can begin to see results of our SEO strategy for lawyers.

Get quality traffic

By using SEO techniques for lawyers, you can reach people who are really interested in your services or products. SEO services attracts qualified traffic to your website.

Long-term strategy

Some marketing campaigns are so ephemeral that they are only up for a few days, even hours. However, when the right SEO strategies are used, the results are more durable over time. After all, as they say, “the internet is eternal”.

High return on investment

With a good SEO strategy for lawyers, you will be able to recoup your investment and obtain recurring income from potential clients who learned about your brand and acquired your legal services.

Why should I hire an SEO services for my law firm?

You would think that with the information you put on your website is enough to stand out, however, it is not so simple when you take it on on your own. Achieving results requires specialization that only experience can provide.

If what you want is that your site appears on the first page of search results (SERP), then it is of first necessity that you perform SEO optimization on your page or blog. The most effective way to achieve this is to hire the services of lawyer SEO experts, because they have the necessary knowledge to achieve visibility in the different search engines such as Google, Yahoo and Bing.

One of the benefits of hiring a legal SEO expert is that you will improve your website by applying the aforementioned SEO techniques, which is very necessary these days to connect with potential clients. If you use the right SEO strategies for lawyers your website will be highly competitive. Another advantage is that you will have more time to focus on managing your business, since SEO is a very demanding area and takes up a lot of time for people who do not know how to do it well, plus you will have more peace of mind knowing that something so important for your business is in the hands of SEO professionals.

Finally, hiring the services of an SEO will make you generate more profitability since the strategies used by legal SEO experts are based on a market analysis and the use of strategies to attract large visits that can favor an organic positioning. The main objective is that your company, through your website, can generate and increase its sales.

Is SEO for lawyers different than SEO for other industries?

As with all SEO, SEO for lawyers works as a way to ensure that your website appears at the top of the SERPs when people are searching for terms that are related to your law firm or legal industry.

However, there are some details that are unique when comparing legal marketing versus marketing in general. It can be said that legal SEO is, in a way, a local effort.

We can take the following as an example: If you are a tax attorney located in California, USA, chances are that what you want is for people to see your law firm on the first few pages of the SERPs when they search for “Tax attorney in California, USA.” Local SEO for lawyers, presents search results settled on broad terms and location, rather than long tail (long tail) keywords.

Important factors for the best SEO for lawyers

Among the most relevant factors when performing a good SEO for lawyers we can mention the following:

Generate content for users

The idea is not only to write keywords or a sales pitch to achieve a good positioning, but also to generate content that is useful for your readers and/or potential customers. It is important to provide something of value in the content of the web, which is unique and useful to your users.

Being social is substantial

Social signals are having an increasingly important impact on the positioning of a blog, web pages and websites, which should lead us to integrate an optimal social media strategy, while taking into account the SEO objectives we are focusing on. The use of social networks as a digital positioning tool is becoming more and more unavoidable.

The importance of using keywords

We should not leave aside the main terms and keywords we are targeting for the positioning of a blog or commercial website. If we do so, all our efforts will be poorly focused and will not be well used. Therefore, it is important to make a general research and a list of keywords with which we are going to target our content.

Popularity and links

By tracking links that are embedded within web pages, search engines will create correlations between web pages, giving them trust scores, boosting their rankings. Search engines can also analyze the popularity of a site based on measuring metrics such as trust, authority and spam presence.

What is the cost of SEO services for lawyers?

The cost of SEO services for lawyers will vary depending on the industry you focus on and the requirements of the work to be done. In the case of SEO for law firms, the service should cost a law firm approximately $2500 per month. This is a standard price in low competition areas that use fewer keywords.

Larger firms looking for that top spot on Google for multiple keywords could be spending $20,000 per month. However, startups or small businesses may have to spend less than $2,500 per month for SEO services. All this, according to various sources.

How long does SEO take to show results?

SEO should show results in a period of 3 to 8 months. By results, we mean a measurable increase in traffic and leads. This does not necessarily mean that you have achieved your goal at this point, but any company that is investing in legal SEO should expect to be able to see progress within this time period.

It is impossible to give a figure that applies to all websites, and the best an SEO can do is to give a rough estimate based on analysis of a website’s current performance and proposed strategy. The time in which the results of lawyer SEO will be noticeable will also be conditioned by various factors such as the path of your website, the competition, your resources, among others.

Does a law firm really need a SEO professional?

Search engine optimization (SEO) is a pretty scorching topic right now in legal services circles. Even most law firms know that they need to do at least some optimization to help search engines find and rank their websites in search engine results pages (SERPs).

If you are wondering whether you should consider hiring an SEO firm to perform search engine optimization (SEO) for your firm or practice, chances are you should at least consider what opportunities you might miss out on if you don’t, and whether they are worth the time, effort and likely expense of optimizing your website.

Practices that focus on areas of law of immediate need, such as personal injury law, criminal law and bankruptcy, as well as other similar areas, can best reach their potential clientele by ranking high in search results for those specific services, i.e., think “California tax attorney.” While not all tax lawyers in California may be on the first page of search results, chances are that those who use SEO juridico will be seen more than those who don’t, and are probably getting a lot more calls as well.

For law firms, content is incredibly important. While being first in SERP is not a high priority for some firms, creating content that sets you and your firm apart from the crowd should be a high priority.

How to measure SEO effectiveness?

Properly measuring the success of an SEO campaign for lawyers can vary greatly depending on the type of business and objectives. However, there are three key performance indicators (KPIs) that you should always consider when measuring the effectiveness of a campaign.


Keyword rankings are the most common and obvious KPI, especially when studies show that websites listed on the first page of Google receive up to 92 percent of shared traffic. Tracking keyword rankings over time give you the ability to design your SEO strategy for attorneys around the keywords that require the most attention and provide the most benefit.


As for the volume of traffic, it should be measured in terms of the number of visits coming from organic search. With a successful legal SEO strategy, there should be a significant increase in organic search traffic over time. Measuring traffic quality is a bit more complicated, as it requires more careful analysis. Some metrics that can be used to determine traffic quality include: pages per visit, average visit duration, and bounce rate.


Conversions should be defined based on your specific goals. Let’s say your goal is to increase leads. With this in mind, conversion tracking can include contact requests, quote requests, appointment requests or phone calls, to name a few. It is also critical to distinguish between conversions from organic search and conversions from other sources.

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