The appearance of your company’s website is highly relevant, since it not only represents an aesthetic element, but also expresses the identity of what you do, how you manage it and the level of formality that your business has. At mireles law marketing we offer you a personalized web design service for lawyers.
There are several important points to consider, such as responsiveness, ease of navigation, and of course the visual appeal of your website. The emphasis on your ratings and customer and peer recommendations is fundamentally relevant. Therefore, there are many other topics to discuss when evaluating internet marketing and your attorney’s website design. For this reason, we would like to inform you of several ideas that lawyer web design agencies recommend to maximize and optimize the potential of your custom website.
Custom websites are digital pages made “to measure”, thanks to experts in web design. They are designs that seek to meet, in some way, specific needs of the company that acquires them.
Custom websites for lawyers are fundamentally designed to expose the advantages of the legal services offered by the firm or individual, with special emphasis on the qualities and achievements attained by the company; manifesting, through the use of social tools such as comments and ratings, the seriousness and commitment of the company.
One of the advantages of opting for a custom website for your law firm is that the design will be optimized to meet your specific needs, both from a technical and strategic point of view, so that the entire operation will be focused on this purpose and will make the most of the resources. Thus, you will be able to stand out in a specific niche within the web, which will consequently attract a specific audience, who will be potential customers.
If you are wondering whether it is necessary to have a customized website for your law firm, you need to delve into the fact that new technologies have also brought about modern strategies for the digital market. Having a custom-made website for your company will give it a better positioning in search engines, which use several factors to give a ranking to a site, among these are the optimization of the code, speed and security. With a custom web design, you always have complete control of the code to be optimized.
You want your law firm’s website to reflect what you represent to your clients, so it is essential that you and your web development consultant establish clear and open communication during the website planning phase, after all, no one knows your needs and those of your business better than you do.
Many are the aspects to consider when designing a specific website, in the case of a website for lawyers, some of those points are:
Color is something that people will consciously or unconsciously think about, which is why it is such an important part of web design and why it is one of the first things you should think about when designing your site.
Color can increase brand recognition by up to 80%. So if you want to attract the right people, you need to use the right color. But it’s not just about picking a color and then sprinkling it all over your website. Good design is about knowing where and when to use color, and also knowing when not to use it.
The color you should choose for your website will depend on a few factors, but the main ones are the intent you want your brand to evoke and the emotion you want to instill in the visitor. Generally, websites for lawyers are intended to show potential clients the seriousness and commitment of the law firm, as well as the trust that is provided, so they always tend to use sober tones, in shades of whites and blues, which instill a feeling of trust and authority and are also calm and soothing.
When you create a custom design for lawyers, you can make sure to create it by tailoring it to the features you want. For example, you may be interested in creating a design that loads very quickly, which is not always easy to find in predesigned templates.
Having a custom website allows you to customize the way the website is viewed on different devices. Responsive is a web design technique that seeks the correct display of the same page on different devices, from desktop computers to tablets and mobiles.
User experience, also known as UX (User Experience) is a quality attribute that measures the usability of web interfaces. The intention is to optimize the way visitors to your website can interact and access content. For this, clear and direct language should be used, especially in the texts that are on our customized web page.
It refers to the diversity of interactions that a user can execute on a website or other digital media for the benefit of the business. A customized web design for lawyers should be able to allow actions such as asking questions to clarify doubts about services, subscribing to newsletters or links to different social networks, among others.
Custom website designs for lawyers can ensure that you have the option to add features that are necessary for both you and your clients. If you have a custom web design, you will be able to create your own business identity through the Internet. Some of the important benefits are:
The web pages with these functions are web sites that help you in the management of your business through ease of use, the verification of the data required in the forms, the automated sending of information, among other functions. If the objective is to do business on the Internet, positioning your law firm, the most efficient way to do it is through a dynamic or advanced website, which will allow you to add much more content and, therefore, you will be able to achieve an organic positioning. in search engines due to a higher number of keywords or search criteria.
In most companies, managers focus on sales and forget about other important metrics that help us check if we are on the right track. The optimization process for lawyers consists of analyzing the performance of currently applied tactics through key metrics to find ways to improve processes and achieve objectives. Very important to monitor the performance of marketing strategies.
Through them, we will be able to measure the level of customer satisfaction, the commitment of the employees, the quality of the company’s management, among others.
This is really advantageous for the website owner, since a self-managed website is one that, once put online by the designer or the lawyer’s web design agency, its owner can continue to manage it on their own. This is an advantage for companies that need to periodically update the prices of their services, such as law firms, add new or remove discontinued ones, change consultation dates or locations, etc. However, the most significant tool that the website has is a self-management that it puts in the hands of a company, an entrepreneur or a freelancer is the blog (or a blog section within the site).
Responsive web design for lawyers is the vision that proposes that the design and development should respond to the user’s behavior and environment, depending on the screen size, platform and orientation.
The system automatically detects the width of the screen and adapts all elements of the page, from font size to images and menus, to offer the user the best possible experience. Responsive provides an optimized experience for all users, regardless of the device they use, and that brings benefits for the brand.
Responsive web design is a systemic discipline, which takes into consideration many factors in order to ensure a satisfactory user experience. We can mention some of the elements that need to be adapted to offer a good experience on screens of all sizes, which are important for Google: fonts, images and videos, vertical and horizontal format, usability, loading times, effects, among others.
Although the term “web design” has become widespread, and almost standardized, the truth is that web design and web development are entirely different disciplines and concepts. Although web design and web development are two aspects of the process of building a website, both require particularly unique and specific skills, as their professionals – designers and developers – are involved in quite different markets.
Web design refers to both the aesthetics and the usability of the website. To accomplish his or her task, the web designer uses tools such as Adobe Photoshop, Adobe InDesign, Adobe Illustrator, or even Sketch, to create the website’s template and user interface.
Designing a website by yourself is the cheapest option, but the least recommended, you must hire a professional. The cost can range from $100 to $3,000 or more. A simple custom website design from a legal web design agency can range from $10,000 to $30,000, while larger and more complicated websites will cost between $40,000 and $75,000 depending on various specialized pages as well as their specific functions.
WordPress is an open source content management system with a GPLv2 license, which means that anyone, if they want to, can use or modify the WordPress software for free. A content management system is essentially a tool that makes it easy to manage important aspects of your website, such as content, without needing to know anything about programming.
WordPress is currently the easiest and most popular way to create your own website or blog for lawyers. It is important to mention that WordPress has more than 40% of all websites on the Internet, due to the fact mentioned above. Among the various advantages that this platform presents, we can mention the following:
Its installation is very simple. Configuration is easy and does not require technical skills. At the same time, most hosting providers, such as Hostinger, provide one-click installation. It is enormously versatile. You can use it to create any type of website, from your e-commerce store page, business website, to portfolio and educational sites.
While both platforms share an analogous purpose: to help you create your own lawyer website from scratch, the two sites exhibit notable differences.
Wix is an HTML5 Drag & Drop website builder that is great for beginners and offers a free plan for new clients. It enjoys a simple drag-and-drop interface, professionally designed responsive templates, built-in features for search engine optimization, 24/7 support, App Market to add additional functionality to your website, and over 100 million customers.
WordPress is an open source content management platform perfect for creating blogs, websites and apps. It is completely independent and requires a web hosting service to use it. Highly customizable through themes and plugins. It offers more than 49,000 free plugins, more than 3,000 free themes, a large number of free resources, tutorials, guides and tips and a friendly and very active community.
The differences between WordPress websites compared to Wix sites go back in several facts, generally aesthetic and management, but we must consider that both platforms have different purposes. From Mireles Law Marketing we recommend 100% the use of WordPress as a platform to create lawyer websites, as it is more optimized and gets along very well with Google. Wix pages, in general, are the choice of those who are managing their virtual business by themselves, so they present simpler options, as opposed to WordPress, whose websites can reach a more professional touch.
The American Bar Association (ABA) is a voluntary association of lawyers and law students, which is not specific to any jurisdiction in the United States. The ABA’s most important stated activities are the establishment of academic standards for law schools and the formulation of model codes of ethics related to the legal profession, among others.
To belong to the ABA, one must meet certain statutes, primarily having a master’s degree in law. Websites that comply with the ABA are those that display within their platform a certain certification, acquired by applying to the organization.
A professional website can take between 2 to 4 weeks of work, as well as 6 to 8 months of process. Your firm’s website represents your firm’s identity, and just as no two firms are alike, no two websites are identical, each creation process is different and involves a different structure and development time.
® Mireles Law Marketing 2021