In today’s competitive business environment, attracting and retaining clients is harder than ever. In this blog post, we’ll detail 4 Ways to Get New Clients for Attorneys so you can get the most out of your marketing budget! Legal marketing should be strategic. The right planning can make a big difference with respect to other law firms, as it will allow you to attract and retain new clients. Today we show you 4 legal marketing ideas that aim to boost and help you build a solid presence in different online channels. This will allow you to attract more clients and boost your law firm.
The first way to Attract new clients is by Investing in SEO. The number one organic search result gets about 33% of all clicks, so it’s vital for law firms to rank highly on the results page! Many people will typically look through the top three listings before clicking anywhere else, so you’ll want to be sure that your firm appears somewhere there. Google uses over 200 factors when determining where a site ranks; however, backlinks remain an important factor since they are still used as part of their ranking algorithm (although this may soon change). If you already have some backlinks built up from previous articles or guest posts, make sure these links include keywords relevant to your industry and also contain anchor text which clearly mentions your website name.
An SEO optimized website will require you to provide elements such as:
The second way to attract new clients is to provide valuable content. Providing value is always good, because it keeps people coming back to you. Creating valuable, useful content can not only provide more information that your customers are desperately looking for, but it can also give you more room to rank for keywords and attract relevant traffic. Many law firms struggle to find fresh and relevant topics for their blogs, but it’s important to create useful articles that address common topics within your industry; otherwise, people won’t share them. There are many ways to generate ideas for future articles: Conduct interviews or roundtables on popular legal topics like digital security and so many other topics of interest that you should research for your target audience, you can also contact guest writers who work in the field to write articles related to their areas of expertise, or simply research what other law firms have been writing about lately… and then beat them at their own game! Most importantly, once the article is published, be sure to use social media and other online channels to spread the word and make sure it shows up in Google search results.
A great strategy you can use to make customers feel more confident in your business is to get testimonials from past customers. Contact past customers and ask them if they would be willing to write a review about them or the service they received on Google, LinkedIn or in an online feedback form that can be emailed. Post these reviews on one of the many pages dedicated to building trust among potential consumers/customers, which should never have been disclosed without first-hand permission so as not to create any misunderstandings down the road. One way to apply this strategy is to include reviews of your business on third-party sites such as Yelp, Avvo and others. This gives people a better idea of who you are as an organization so they feel confident in your capabilities and qualities.Many law firms use this tactic successfully because it can serve both as free marketing exposure and provide valuable information about what others think of them….. and these testimonials will appear just below the search results when potential clients do a quick search for similar legal service providers within your area (Google My Business). Mind you, be careful not to ask for or offer any incentives (e.g., discounts) in exchange for a positive review.
Paid advertising or also called PPC is one of the fastest marketing strategies for lawyers to implement and with which excellent results can be obtained. It is the fastest way to appear in the first results for specific searches. Google offers an excellent platform that lawyers can take full advantage of to attract clients, this platform is Google Ads. Investing in paid advertising on both Facebook, Google Ads, Linkedin and other media is highly profitable and you can get hundreds of clients with a solid strategy.
This can be a great way to attract new customers who are actively searching for your products or services within your local area, but you have to know how to use these platforms effectively, and that means having the right keywords set up beforehand. For example, if someone searches for “personal injury lawyer in Ontario, California,” you’ll want to include this phrase as one of your ads so that it shows up when they do a search with this term. You’ll also want to attract new clients through relevant ad copy that clearly communicates the value people will get from working with you. Don’t waste money on bots clicks or irrelevant interests/demographics, as this does not attract new customers.
We implement all the strategies mentioned above in an efficient way, so you can capture the maximum amount of clients possible, leave everything in our hands and take care of empowering your law firm. We specialize in legal marketing for lawyers, we have years of experience in the market. Do not hesitate to contact us to get more information about our plans!
© 2021 Mireles Law Marketing
Terms & Use