Menu
Customers through social networks: 3 ways to get them
The social networks have changed the way we live and work. They are a huge tool for businesses to get new customers. But social networks offer more than just this! In this blog post, you will learn how social media can be an excellent tool for attracting customers and what social network is best for your business.
What are the best social networks to attract customers?
There are social networks for all types of businesses. The first step is to choose the social network that best suits your target audience, your industry and your goals. For example, if you have a cosmetics store with an online presence, Facebook can be a good option because many women use it daily to share photos and post updates about their lives. Below we will mention some of them, their benefits and uses so you can choose the right one. Remember that each of them has a specific audience or user and their purposes are totally different, that’s why you should analyze in which one to promote yourself and be present.
The Most Professional Social Media Platform for Businesses (B2B is a little bit outdated) and many B2C businesses related to liberal professions, where the humanization of brands are important. Here are 3 tips you should keep in mind when using this social network, so you can get the most out of it:
- Optimize your profile in SEO (include important keywords in your sector). Without neglecting professionalism and a good image for your sector.
- We recommend responding to all interactions and comments left on your profile.
- Participate and interact with customers who are in groups of your sector, provide value.
Twitter cannot be left out of the list of social networks, it has a similar audience to LinkedIn, therefore, we are talking about companies and liberal professionals. We share with you 3 tips that you can use in this social network to attract clients for your law firm:
- In this social network, hashtags play an important role, use the ones preferred by your customers and remember not to write more than 3.
- Multimedia content will differentiate you from your competition, use it correctly.
- Participate in the threads in which your customers are active, so they can recognize you and take you as a professional. On the other hand, remember to take care of your profile (professional profile).
The social media landscape has changed dramatically in recent years and organizations have embraced Instagram for business. Many of those who were hesitant about using this platform are coming to their senses, realizing that it is not only a marketing tool, but also an opportunity to build relationships and create content that can be used by customers on their own time without any limitations or restrictions to their liking
If you are in the fashion industry, social networks for images will be your best option. Instagram is one of them and it has more than 800 million users around the world that share photos every day. It’s a social platform with many benefits if used correctly. In addition, it can be of great benefit to all those lawyers who wish to share educational content and create links with their potential clients.
We share 3 important tips to use instragram in the best way:
- Images are key here! Remember to post high quality, attractive visuals regularly on this social media.
- In this social network, you can use hashtags a lot and it’s a good option to get the attention of your target audience.
- All social networks have benefits if used correctly, but they should not be seen as a means for advertising only since without interactions from their users social networks will fall into oblivion in time. Remember that social networks are made to interact and share content with each other, that’s why you should not just publish your promotions or contests on social media. You have to engage in social network conversations!
This social network is the most important in terms of audience. It’s not just a social media platform, but also an excellent way to keep your customers informed with content that really interests them since it can be adapted according to their tastes and preferences. Facebook continues to be one of the great options at the social network level to attract legal customers.
3 tips for using Facebook:
- Use one profile for each use. Do not share your personal profile with your work profile.
- Make the most of facebook ads to gain followers, customers and increase your exposure.
- Join groups where your potential customers congregate and share valuable content, make comments helping them so they can see you as a professional in the sector.
What are the advantages of social networks?
The main advantage is gaining exposure from social media followers who can quickly amplify your message across their social graphs or circles through likes , shares , tweets etc . This in turn will generate more exposure which leads to increased traffic and ultimately sales! Therefore social media has become one of the most powerful marketing tools today
Should I be in all social networks or only in some of them?
Many social networks can be used to attract customers. However, it is important that they are the most appropriate ones for your business and target audience.
3 Ways to attract customers on social networks
- Exclusive and valuable content:Â Create useful posts about topics related to your industry or field; offer free services or products at certain times (giveaways); ask questions, share pictures, infographics etc.
- Promotions and contests on social networks:Â Organize give aways where you give away a product every day/week via Rafflecopter etc.; promote special discounts with hashtags like #couponcodesaturday
- Advertising campaigns on social networks: Facebook ads let you reach people based off their interests and behaviors. You can get hyper-targeted for a low cost. Twitter Ads are also a great way to get your message in front of people who may be interested
We do it for you! We manage your social networks
Do you want to grow your business?
We can help. Mireles Law is a law firm that specializes in social media marketing for small businesses and entrepreneurs. We have plans that are flexible, affordable, and effective so you can focus on what matters most – growing your business!
Our team will work with you to create a plan tailored specifically for your needs. You’ll get access to our dashboard where we’ll track the results of every post we make on Facebook, Twitter, Instagram, LinkedIn and Pinterest so you know exactly how many people see them. And if something isn’t working as well as it should be or if there’s an opportunity to improve engagement with certain posts – we’ll let you know about it right away! It doesn’t matter whether you’re just starting out or already established; our services are designed for everyone from first-time entrepreneurs all the way up to seasoned professionals who need more than what they currently have available. Let us show you why over 50% of our clients come back year after year!
Contact us today
