Linkbuilding: What is and how important is it?

Linkbuilding is the technique used to generate links to a web page. This is in order to help a site rank better in the organic results of Google and other search engines. Linkbuilding has two main strategies, natural link building or manual link building. In this article we explain which link building tools are currently available, as well as the advantages and disadvantages of manual link building and natural link building.

linkbuilding advantajes

What is linkbuilding?

Linkbuilding is the technique used to generate links to a web page. This in order to help you rank better in the organic results of Google and other search engines. Link building has two main strategies or types of link building, natural link building or manual link building.

Natural LinkBuilding: The most effective way to build links is through natural linkbuilding. This consists of creating quality content that generates links spontaneously from other websites. This strategy has a longer duration of time, it produces organic links.

Manual LinkBuilding: The other linkbuilding strategy is manual linkbuilding. This consists of looking for relevant websites and contacting their administrators to request a link to the web page you want to promote. This strategy has a shorter duration, but produces non-organic links.

Why is linkbuilding important?

Linkbuilding is a crucial SEO technique, since it aims to improve the positioning of a website in search engines by generating links to other external sites that direct it (backlinks). It is a practice that every website should perform to improve its ranking in the serps:

  • To get linkbuilding natural links.
  • With linkbuilding the reputation and credibility of the website is improved.
  • It is one of the methods to position your website, blog or online store in the top positions of Google, Bing, etc..

How to get links?

Linkbuilders get links through influencer marketing, natural linkbuilding and manual link building. Below we will discuss some methods by which you can get links to your website and thus, increase your domain authority and rank better for certain keywords. Remember to implement these strategies with caution.

Influencer marketing

Influencer marketing is a technique to get links to your website by publishing interesting content that is shared by relevant users or brands on social networks.

Natural links

Natural" link building happens through the effective and original development of multimedia content (podcasts, videos) as well as infographics related to currently popular topics on the Internet. This link building strategy can be more effective in the long run.

Social media links

Without a doubt, social media platforms have become an essential tool for any business that wants to be recognized in the digital world, as they allow you to improve visibility, engagement and loyalty, while gaining clientele. The goal of this tactic is to gain inbound links through social media platforms with content generated on the web. For example, if we create an interesting article on the web that can provide the user with added value, it would be useful to share it through social media that the brand has.

Manual linkbuilding and vertical websites specialized in the subject of the web.

It consists of contacting the administrators of other relevant websites to request a link to your own online store or blog, that is to say, to look for the sources that could be interested in what you offer and obtain them through manual linkbuilding. This strategy is considered to be the one that produces the least results but they are fast. Another simple method of generating backlinks is through directories and websites that share the same subject matter. It is time to study which of these directories, association sites or specialized websites are suitable for you, and whether they will convey an appropriate degree of authority to your website. It is essential to consider site factors such as relevance and quality of content, domain authority, spam rates and featured links (outbound links), as these will determine the quality of the site.

Advantages and disadvantages of linkbuilding

Thanks to link building you can obtain a large number of benefits that will have a positive impact on the SEO strategy of your brand. Let’s introduce you to these advantages below!

  1. Increase traffic to your website.
  2. Improve search engine optimization (SEO).
  3. Increase conversions on your website.
  4. Boost your brand image.

Disadvantages of linkbuilding:

  1. It can be a long and tedious task.
  2. Not all links are equally valuable.

LinkBuilding Tools

Now that you know what linkbuilding is, how it works and what are its benefits and drawbacks, it is time to learn how to use linkbuilding tools such as Majestic, BuzzSumo and LinkWorth that will make your work easier.

  • Ahref: It is a simple and intuitive tool. In order for Ahref to analyze the domain’s backlinks, you only need to include the URL of the domain to be evaluated.
  • SemRush: It is one of the most popular SEO tools. It allows you to see the total number of backlinks of a domain, as well as the sites linking to the target site.
  • Sistrix: Sistrix is very frequently used by off page SEO professionals, as it helps us to know who links to you and how to create quality links for your website.
  • Search Console: It is a free Google tool where we can see the links that our website has achieved.
  • Majestic: It is an excellent tool to analyze your competition and find websites with which you can exchange links. It also has a function called “Fresh Index” that allows you to check if your links are active or not.
  • BuzzSumo: It is the best option to discover what content is most popular on the Internet and thus generate ideas about what kind of content interests your audience.
  • LinkWorth: This tool is perfect to check the links you receive directly or manual linkbuilding and know their followers, classify them by country and language among many other relevant data.

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