Linkbuilding is the technique used to generate links to a web page. This is in order to help a site rank better in the organic results of Google and other search engines. Linkbuilding has two main strategies, natural link building or manual link building. In this article we explain which link building tools are currently available, as well as the advantages and disadvantages of manual link building and natural link building.
Linkbuilding is the technique used to generate links to a web page. This in order to help you rank better in the organic results of Google and other search engines. Link building has two main strategies or types of link building, natural link building or manual link building.
Natural LinkBuilding: The most effective way to build links is through natural linkbuilding. This consists of creating quality content that generates links spontaneously from other websites. This strategy has a longer duration of time, it produces organic links.
Manual LinkBuilding: The other linkbuilding strategy is manual linkbuilding. This consists of looking for relevant websites and contacting their administrators to request a link to the web page you want to promote. This strategy has a shorter duration, but produces non-organic links.
Linkbuilding is a crucial SEO technique, since it aims to improve the positioning of a website in search engines by generating links to other external sites that direct it (backlinks). It is a practice that every website should perform to improve its ranking in the serps:
Linkbuilders get links through influencer marketing, natural linkbuilding and manual link building. Below we will discuss some methods by which you can get links to your website and thus, increase your domain authority and rank better for certain keywords. Remember to implement these strategies with caution.
Influencer marketing is a technique to get links to your website by publishing interesting content that is shared by relevant users or brands on social networks.
Natural" link building happens through the effective and original development of multimedia content (podcasts, videos) as well as infographics related to currently popular topics on the Internet. This link building strategy can be more effective in the long run.
Without a doubt, social media platforms have become an essential tool for any business that wants to be recognized in the digital world, as they allow you to improve visibility, engagement and loyalty, while gaining clientele. The goal of this tactic is to gain inbound links through social media platforms with content generated on the web. For example, if we create an interesting article on the web that can provide the user with added value, it would be useful to share it through social media that the brand has.
It consists of contacting the administrators of other relevant websites to request a link to your own online store or blog, that is to say, to look for the sources that could be interested in what you offer and obtain them through manual linkbuilding. This strategy is considered to be the one that produces the least results but they are fast. Another simple method of generating backlinks is through directories and websites that share the same subject matter. It is time to study which of these directories, association sites or specialized websites are suitable for you, and whether they will convey an appropriate degree of authority to your website. It is essential to consider site factors such as relevance and quality of content, domain authority, spam rates and featured links (outbound links), as these will determine the quality of the site.
Thanks to link building you can obtain a large number of benefits that will have a positive impact on the SEO strategy of your brand. Let’s introduce you to these advantages below!
Disadvantages of linkbuilding:
Now that you know what linkbuilding is, how it works and what are its benefits and drawbacks, it is time to learn how to use linkbuilding tools such as Majestic, BuzzSumo and LinkWorth that will make your work easier.
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