1. Plan, don't improvise
One of the main secrets of email marketing for law firms. When launching your email marketing campaigns, you must have the entire email automation process planned. It is important not to improvise on the fly, as it will not be pleasant for your strategy and much less for you that you will have to be researching daily to send emails to each of your users.
From Mireles Law Marketing we recommend that you design a graph with the sequence of emails for each type of subscriber, which emails will be sent if one of your sequence is not opened, what content you will send and especially every how many days they will be receiving your emails. The more you plan, the more benefits you will have.