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Omnichannel Marketing: What is it and How Does It Work?
Omnichannel marketing is one of the latest marketing buzzwords that is being thrown around in marketing circles. But what does it mean? And how can you use it in your marketing strategy? In this article, we will explore omnichannel marketing, what it means and how to make the most of it in your marketing campaigns!
What is marketing omnichannel?
Firstly, what is marketing omnichannel? You might have heard the term ‘multichannel marketing’ before. Omnichannel marketing is a development on multi-channel marketing where all of your customer touch points across different platforms work together to provide the best experience for customers. It brings offline and online experiences together into one fluid system that allows you to serve your customers better than ever before.
This marketing approach also allows you more control over your marketing campaigns as all channels are integrated into one cohesive marketing strategy that works together seamlessly – making it easier than ever before to measure ROI across multiple touch points. In other words, omnichannel marketing makes it easy to track how effective every dollar spent is! This means you won’t waste money on ineffective marketing strategies and instead will be able to make important decisions based off what works rather than ‘gut feeling’.
How omnichannel marketing works
When it comes down to how does omnichannel marketing work – well there are many ways in which this can be achieved! The first way would be through cross channel marketing campaigns combined with targeted ads based off previous purchases or browsing history. For example, if someone has made multiple purchases from an online store over email they may receive an offer via email for similar items to those they have purchased in the past.
Generally speaking most companies start with an omnichannel marketing campaign by implementing social marketing across different social media channels. From there they will expand to marketing via email and eventually incorporate marketing strategy into their marketing campaigns that integrates offline marketing such as TV, radio or print ads with online marketing activity through a variety of digital touch points including websites, landing pages, blogs and apps.
Advantages of omnichannel marketing
Advantages of omnichannel marketing are numerous! One major advantage is that it allows you to build loyalty with your customers by providing consistent messaging across all platforms, making your marketing more effective and allowing you to retain existing customers better than before. It also makes customer service easier as there are fewer touch points involved which means less time spent managing complaints or questions from clients/customers who may be experiencing difficulties reaching different departments via multiple channels (email, phone etc.). This creates a seamless experience for consumers where their needs are met quickly wherever they are interacting with your brand – whether this is online or offline on any number of devices. For example, if someone has an issue viewing your website on a mobile device while shopping in store, they can easily ask a member of staff for assistance at the cash register without having to complete their purchase and go back online or call customer service.
Benefits of omnichannel marketing for lawyers
- Provides consistent messaging across all platforms – builds loyalty by providing visibility in sales performance from every channel customer interacts with the brand on
- Easier for customers because it allows them one centralised contact point regardless of what device they’re using so issues can be resolved quickly whether this is online or off/any number of devices
- Allows you control over your marketing strategies which means you’ll no longer waste marketing money on ineffective marketing strategies
- Makes it easy to track ROI across different marketing touch points which means you won’t waste marketing budget – makes important decisions based off what works rather than ‘gut feeling’
- Interact with customers through channels they prefer
- Provide personalized service
- Better understand users
- Develop a different strategy for each channel
- Increase customer loyalty rates
- Strengthen brand image
- Reduce costs
Examples of omnichannel marketing
Examples of omnichannel marketing are endless! A few examples include: email marketing, social media marketing, TV ads combined with online advertising through websites or landing pages and in store/kiosk promotions. Integrating customer service into your strategy is also an example of how this can be used as companies use chatbots that integrate feedback from customers within the same platform they’re interacting with their brand via (ie online chats for website issues etc.) The main thing to remember when starting out is not to overthink things too much just jump right in and get started. You can always improve marketing strategies as time goes on!
Once you’ve implemented marketing across different channels into your strategy the next step is to develop a strong understanding of what each channel offers – whether this be email, social media or TV ads etc. The more effort you put into developing an understanding of how these work for your brand the better results will follow as it’s important to understand which marketing channels are best suited for reaching potential customers with relevant messages depending on where they’re most likely to interact with content from your business (ie email marketing may not be as effective if someone has never used their inbox before so setting up Facebook advertising would make more sense). A great place to start when starting out is by analysing what marketing channels you’re already using and what the results have been – then expand from there. It’s also important to note that marketing strategies will continue to evolve as consumers shift their preferences so it’s key not get too hung up on one particular strategy if it doesn’t work out at least your efforts won’t be in vain!
Mireles Law Marketing we help you in the omnichannel integration.
We develop solutions that allow you to use geolocation intelligence to improve integration between online and offline channels by integrating your system with Google Maps APIs. But what are the benefits of this in practice?
- Increased service efficiency
- Greater agility and better communication
- Improved profitability
- Cost reduction
Do not hesitate to contact us right now to implement omnichannel strategies for your law firm.
